The iPad Not a Savior of Magazines, as Digital Sales Continue to Fall

ipad150150.jpgIf publishers are looking to the iPad to help revive (or extend) magazine sales, recent figures released by the Audit Bureau of Circulations (ABC) aren't good news. While not all magazines that are available on the iPad release their digital single-issue sales to the ABC, those that do all show a significant year-end drop.

WWD reports that Vanity Fair sold 8,700 digital editions of its November issue, down from an average of about 10,500 for the previous three months. Glamour sold 4,300 digital copies in September, but sales fell by 20% in October and then another 20% to 2,775 in November. GQ's November edition sold 11,000 copies, its worst sales figures since the iPad was released.

Most of their digital versions suck. I switched all of my print magazines to digital through Zinio. The digital National Geographic is compelling.
The stand alone apps generally suck, the exception being Gourmet Magazine’s “Gourmet Live” It add lots of extra interactive content that makes it worth using.

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