High Plains Division Volunteer Leadership Update - October 2010

High Plains Division
Volunteer Leadership Update

A monthly report from the American Cancer Society, High Plains Division CEO

This is the October 2010 issue of the newsletter for High Plains Division Board of Directors members and Division leadership volunteers. It features monthly updates on items that affect the American Cancer Society. You will receive future issues at the beginning of each month. We hope that you find it informative, and would appreciate your feedback!

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In the October Edition of Healthy Living:
- Healthy One-pot Meals
- Halloween Candy Alternatives
- Workstation Workouts

Click here to download: http://www.acsworkplacesolutions.com/wpsPDFs/HealthyLiving/HL_Oct10.pdf

Leadership Update Readership Survey
In order to ensure that the High Plains Division Leadership Update is a helpful communications tool, we will be sending you a short survey next week. Please take a few minutes to respond to the four questions, and to provide your feedback.

American Cancer Society Volunteers Learn How to Create More Birthdays at Leadership Summit
More than 900 High Plains Relayers met in Dallas, Texas, for the American Cancer Society Relay For Life Leadership Summit on September 23-25.

The Leadership Summit offered attendees the opportunity to take part in informative general sessions highlighting Division and regional accomplishments, as well as new leadership and fundraising training sessions where attendees acquired the skills needed to implement a successful Relay event in their local communities. Breakouts included content from the National Event Quality Assessment and Customer Satisfaction survey as well as leadership, team, and survivor-caregiver recruitment.

The weekend also offered the chance to participate in the “Experience.” The Experience is an interactive breakout that shares best practices from across the country. It focused on event development, understanding the importance of a quality Opening Ceremony, branding, activities, and entertainment. Outstanding Relay events were honored during the “Hammies,” the Relay awards ceremony. Many were recognized as the best of the best in Relay For Life across the Division. Awards were based on the per capita of the event and volunteer involvement.

Two life-long Relay volunteers, Cherilyn Pollard of Gainesville, Texas, and Gay-Lynne Jones of Beaumont, Texas, walked away with the prestigious High Plains Relay For Life Hall of Fame honor. They were the first two inductees into this category of those who have made a significant impact on Relay throughout the Division.

Pictured: Cherilyn Pollard and Gay-Lynne Jones

High Plains Division Volunteers and Staff Recognized During National Lobby Day
On September 28, more than 600 cancer patients, survivors, caregivers, and their families from all 50 states and nearly every congressional district united to lobby their members of Congress in support of sustained funding for cancer research and prevention and early detection programs. The American Cancer Society Cancer Action Network (ACS CAN) hosted its annual leadership summit and lobby day to urge lawmakers to commit to fund proven cancer control programs and research to help develop better early detection tools and treatments, particularly for those cancers that remain most lethal.

During the Summit, ACS CAN recognized elected officials, and American Cancer Society volunteers and staff for their advocacy efforts. Our own Kansas volunteer and staff team were recognized as the State Ambassador Constituent Team of the Year, and Sue Jirkovsky (Lead volunteer from Kansas' 2nd Congressional District) received the ACT Lead Award.

State Ambassador Constituent Team of the Year - Kansas

Kelly Headrick, Chief Staff Officer for Government Relations in the High Plains Division received The Alan Mills Award (formerly known as the Jerry Maldavir Award). This award recognizes a staff person who has consistently demonstrated leadership and excellence in the area of Advocacy and Public Policy. This award is presented in recognition of an individual's outstanding contributions and tireless service within the Society and ACS CAN, and is the highest award ACS CAN bestows upon a Government Relations staff person. The award is given in memory of the late Alan Mills, a senior member of the National Government Relations staff for the American Cancer Society. Alan lost his battle with pancreatic cancer two years ago.

Please join me in congratulating our amazing advocacy volunteers and staff.

Reaching Out to Communities: Helping People Stay Well, Helping People Get Well
As we work to create a world with more birthdays, we share messages in our communities about prevention, early detection, and patient services. I wanted to share these highlights from our Health Initiatives department that reflect our outreach during the last fiscal year:
* We have served 76,584 unique patients (97 percent of our fiscal year goal of 78,644). This is a 6 percent increase over FY09!
* Congratulations to the following regions who surpassed their FY10 goal of unique patients served: Central Texas (101 percent), East Texas (104 percent), South Texas (102 percent), Eastern Missouri (100 percent), Nebraska (103 percent) and West Texas (108 percent)!
* Our Division Patient Service Center (PSC) served 21,680 unique patients. This is a 13 percent increase over FY09!
* Congratulations to our hospital-based patient navigators who surpassed their FY10 goal of unique patients served (120 percent)!
* Divisionwide, 74 percent of the patients served are newly diagnosed. (Eighty percent of the patients served through the PSC are newly diagnosed. Seventy-seven percent of the patients served through the Division's Society hospital-based navigators are newly diagnosed).
* Divisionwide, 18 percent of the newly diagnosed patients served are uninsured or on Medicaid. (Twenty-five percent of the newly diagnosed patients served through the PSC are uninsured or on Medicaid. Eighty-three percent of the newly diagnosed patients served through the Division's Society hospital-based navigators are uninsured or on Medicaid).
* More than 188,00 people have been reached through presentations about American Cancer Society services.
* More than 71,000 people have been reached through presentations about colorectal screening.
* More than 107,000 people have been reached through presentations about breast cancer screening.
* More than 66,000 people have been reached through presentations about Quitline messages.

Is Your Favorite NFL Team “Pinking Out?”
For the second year in a row, the National Football League (NFL) and the American Cancer Society are joining forces to raise awareness about the importance of annual breast cancer screenings through the NFL’s A Crucial Catch campaign. During National Breast Cancer Awareness Month in October, NFL games will feature team owners, players, coaches, and officials wearing pink game apparel to raise awareness for the campaign. Apparel worn by players and coaches at games and special footballs and pink coins will be auctioned off at nfl.com/auction with proceeds benefiting the American Cancer Society and team charities.

The NFL has designated October 3-4 as its primary NFL Breast Cancer Awareness weekend, but you can tune in throughout the month of October to see:
* All teams wearing pink game gear. For each game, the home team will be decked out in pink.
* All NFL football fields featuring A Crucial Catch pink ribbon stencil on the 25-yard lines.
* Coaches and team executives wearing pink ribbon pins.
* Players, coaches, and sideline personnel wearing Reebok pink-accent sidelines hats. The hats and other pink campaign items will be sold at NFL stadiums, on NFLSHOP.com, and at select retail locations.
* Special footballs with pink ribbon logos.

Local campaign highlights include:
* New York Giants – On October 3, 120 breast cancer survivors will form a giant pink ribbon on the field during the national anthem. The game will be nationally televised Sunday evening.
* Atlanta Falcons – On October 3, a 30-second Making Strides Against Breast Cancer ® ad will be shown on the JumboTron. The Society will receive $10 from each ticket sold on http://bit.ly/AFatlantastrides. Information about the Society and the Making Strides event will be available on kiosks at the game. On October 19, players will serve dinner to American Cancer Society Winn-Dixie Hope Lodge ® residents. Making Strides information and ads will also be at the game on October 24.
* Pittsburgh Steelers – On October 3, the team will host a pre-game reception and celebration for breast cancer survivors, as well as an on-field recognition for the survivors and the Society. Making Strides ads will be shown throughout the game on the JumboTron. Making Strides brochures will be distributed at this game and all games leading up to the Pittsburgh Making Strides event on October 16. The Steelers have also signed on as a flagship sponsor for the local Making Strides event and team owner Art Rooney II, who has been extremely supportive of Making Strides, spoke at the kickoff breakfast in September. Pittsburgh Steeler quarterback Dennis Dixon shot a Making Strides ad that will air in Pittsburgh on NBC.
* Cleveland Browns – On October 3, 50 breast cancer survivors wearing Making Strides T-shirts will be on the field to participate in the gauntlet. A breast cancer survivor will kick off the game with a coin toss using a pink coin. A Making Strides table will also be located in the fan area of the stadium. A local online auction will feature pink customized apparel.

The campaign will also be promoted at the local level with two ads – A Crucial Catch and Text to Give – featuring Arizona Cardinals wide receiver Larry Fitzgerald. If you haven’t seen it yet, click here or on the image above to watch Larry tell why the fight against breast cancer is important to him.
(See attached file: 1010 Leadership Update.pdf)

Michael P. Dany | Chief Executive Officer | High Plains Division
2433-A Ridgepoint Drive, Austin, TX 78754 | cancer.org
512.919.1836 | fax: 512.919.1844

Posted via email from Relay For Life High Plains Division Blog